At Jump, we believe in a human, audience-driven approach to marketing that focuses on the actual people being marketed to (revolutionary, we know).
What gets your audience to take specific actions? Why do people want your products? What stops people from becoming customers? How can you serve them better?
These are important questions to ask when developing or refining your strategy. We’ve found the best revenue-generating ideas come from simply paying attention to your audience and customers, and building from there.
We get this information through a series of research, surveying, and studying analytical data. And talking to people, of course 😉
Every business has current objectives they’re trying to achieve, and though they change and evolve over time, there’s always a specific goal at hand.
Do you want more customers? Better average dollar spend per customer? More email subscribers or social media followers?
Asking these questions from the start help us take a more calculated and data-informed approach to helping you get to where you want to go.
Once we know what you want and what your audience wants, we follow our tested and proven process for creating and executing a marketing plan that works. We also believe in involving you in the strategic process, because after all, nobody knows your business better than you, and that’s valuable insight we don’t want to waste.